Budget supermarket Aldi has had a brilliant few years.
The German discount store has gone from strength from strength and it’s slowly breaking the domination of the big-four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons.
So company bosses have decided now is the time for a rebrand as part of a bid to be more “contemporary”.
The main themes of the logo remains the same, but the font and shapes have been given a makeover.
But not everyone is impressed by the new design, the Birmingham Mail reports.