Aldi reveals its new 'contemporary' logo – but not everyone's convinced

Budget supermarket Aldi has had a brilliant few years.

The German discount store has gone from strength from strength and it’s slowly breaking the domination of the big-four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons.

So company bosses have decided now is the time for a rebrand as part of a bid to be more “contemporary”.

The main themes of the logo remains the same, but the font and shapes have been given a makeover.

But not everyone is impressed by the new design, the Birmingham Mail reports.

Some believe

To see the full content, share this page by clicking one of the buttons below

Click here to Read from the source


Check Also

Plus size woman explains why she feels more confident than she did as a size 10

(Picture: Mediadrumworld) When you’ve been on a massive diet, reached your goal weight, and then ...