Aldi reveals its new 'contemporary' logo – but not everyone's convinced

Budget supermarket Aldi has had a brilliant few years.

The German discount store has gone from strength from strength and it’s slowly breaking the domination of the big-four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons.

So company bosses have decided now is the time for a rebrand as part of a bid to be more “contemporary”.

The main themes of the logo remains the same, but the font and shapes have been given a makeover.

But not everyone is impressed by the new design, the Birmingham Mail reports.

Some believe

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