Gin is in but alcopops are way out – what Brits are buying in 2017

A gin revival has seen the spirit dubbed “Mother’s Ruin” used to measure the cost of living for the first time in 13 years.

Sales of the drink hit a record breaking £1billion last year, propelling it into the nation’s shopping basket.

For the latest list of what’s hot and what’s not, compiled by the Office for National Statistics (ONS) reveals the spirit has booted out alcopops.

Trendy “new wave” botanical gins made in small distilleries with ingredients like wild clover, basil, cassia bark and rosemary are behind the comeback as flavoured drinks are now preferred over originals.

Fancy cider and cycling too

Prudential RideLondon
The race to the pub for a fancy cider is on
(Photo: Prudential RideLondon)

According to the ONS 2017 Basket of Goods and Services, cider with a twist such as mango and raspberry, passion fruit or strawberry has replaced bottled apple cider.

And flavoured water is also in the basket as Brits look for an alternative to still mineral water.

Cycling fever has also swept the country with bike helmets, kids’ scooters and men’s base layers all used as a measure of inflation.

And an increasing interest in a vegan diet has seen non-dairy milk like almond and soya enter the basket for the first time.

Also in are chocolate biscuits, cough medicine, jigsaws and council tax bills.

What’s been added for 2017

Almond milk
Non-dairy milk is increasingly popular
  • Gin
  • Chocolate biscuits
  • Non-dairy milk
  • Flavoured water
  • Bottled flavoured cider
  • Canned cider
  • Men’s base layer top
  • Cycle helmet
  • Child’s scooter
  • Cough medicine
  • Jigsaws
  • Council tax

What’s no longer in fashion

No longer being bought

But old style mobile phone handsets, menthol cigarettes, garden swings and single drainer kitchen sinks have fallen out of favour.

The ONS checks 180,000 prices every month across 713 products to monitor the UK’s shopping habits to compile the cost of living basket.

Senior ONS statistician Phil Gooding said: “The annual basket review enables us to keep up to date with all the latest trends, ensuring our inflation measures reflect the changing costs experienced by consumers.

“The addition of council tax will ensure it remains our most comprehensive measure of consumer inflation.”

What we don’t bother with any more

Alcopop selection
No longer cool
  • Alcopops
  • Bottled apple cider
  • Menthol cigarettes
  • Single drainer sink
  • Brake pads
  • Old fashioned mobile phone handset
  • Child’s garden swing
  • Fee for stopping a cheque

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