Paul, Sandi, Noel, and Prue are in need of sponsor (Picture: Love Productions)
In another Bake Off blow our favourite baking show is now looking for sponsors for the first time ever.
Channel 4 is looking for an ‘exclusive sponsorship partner’ for the show.
And it doesn’t look like it’s going to be too hard to get one with the broadcaster already having been swamped with interested companies since it made the announcement on Thursday.
Jonathan Allan, Channel 4 sales director, said: ‘As soon as Channel 4 was announced as the new home of Bake Off, we’ve been inundated with interest from advertisers keen to get involved with the biggest show on TV.
‘We’re looking forward to working with an exclusive sponsor and a whole host of brands to get creative with their communications around the show to entertain and delight Bake Off viewers.
‘As a commercially funded, not-for-profit broadcaster, this advertiser investment will ensure that we can keep quality British shows like Bake Off free to air for viewers.’
The chosen sponsor is expected to be announced by July and will also be involved with connected programmes such as two Christmas specials, a celebrity special, Jo Brand’s spin-off show Extra Slice and judge Paul Hollywood’s new series, A Baker’s Life.
Jo Brand’s spin off show will be getting sponsored too (Picture: Love Productions/ Mark Bourdillon)
Hmm, now what would be the best sponsor? Surely a flour company.
Since news broke that the show would be ending its run on the BBC and moving over to Channel 4 a lot of changes have been made.
Then it was announced that it will be 75 minutes long to account for adverts.
Although, according, to a spokeswoman for the channel we might be getting some ‘bonkers’ twists to the ads.
She said: ‘We are known for messing about with ad breaks. We are looking at ways of including some of that.’
The new announcement that the show is to be sponsored as part of its move over to the commercially funded broadcaster has left it almost unrecognisable.
Well, almost. There will still be lots of fluffy cakes, risen loaves and of course a lot of soggy bottoms.
Oh and this guy.