The American sporting phenomenon of ‘kiss cam’ appears to have claimed its latest victims, after a man’s very public snub of his girlfriend’s advances backfired spectacularly.
In time-honoured TV tradition, a break in the game between Atlanta Hawks and Brooklyn Nets on Wednesday saw cameras swooping over basketball fans and picking out couples in the crowd, encouraging them to kiss in the name of mass entertainment.
All the lovers duly oblige by snogging their other halves for the camera, until the big screen throws up one final, fatal pairing.
A young girl sitting next to her beer-swilling boyfriend is apparently delighted to have been picked out, but her man seems oblivious to both her and the thousands of people watching him.
Despite her attempts to woo him into a kiss, he keeps his gaze fixed firmly on his drink.
Not wanting to let down the crowds, the girl simply turns to the man sitting next to her.
Their eyes meet, they both shrug their shoulders and kiss briefly on the lips.
Everyone in the crowd is delighted – except of course, for the baseball capped boyfriend.
He shakes his head in disbelief and quickly storms off, leaving his girlfriend and the other man behind.
While she can’t understand why he’s getting so upset about, her partner in crime smugly sips his drink, with a huge grin plastered over his face.
Like all kisscams gone wrong, this latest clip has proved hugely popular online.
And like many more before, there are plenty of detractors who claim the incident was faked.