Ivanka Trump brand discontinues luxury jewellery to focus on more downmarket range

Ivanka Trump has a polished image, which is linked to her fashion line.

However it’s just been announced that the jewellery section of her brand is about to become less high-end.

“As part of our company’s commitment to offering solution-oriented products at accessible price points, we have decided to discontinue the Ivanka Trump Fine Jewelry collection,” explained Abigail Klem, president of the Ivanka Trump brand.

Instead, the company will be appealing to a more downmarket demographic by “focusing our efforts on existing and new categories that are most relevant to our loyal customers – including fashion jewelry, which successfully launched last fall

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