Kylie Jenner announced on her birthday that a portion of profits from her make up range will go to charity.
Kylie will support Teen Cancer America, the charity founded by The Who lead guitarist Pete Townshend, and frontman Roger Daltrey.
Announcing the collaboration in a video on Instagram, the reality star said: ‘Today is such an exciting day – it’s my birthday!’
In an altogether more serious tone, she continued: ‘It’s also the day that a portion of the proceeds from Kylie Cosmetics dot com are going to Teen Cancer America.’
She is joined in the video by her friend Harry Hudson, also a friend of Kendall Jenner’s, who is in his early Twenties and is a cancer survivor.
Harry and Kylie explain that the idea is to ‘bridge the gap’ between child and adult cancer care, by letting teenagers fighting the disease know support is never far away.
Harry says: ‘Every hour a teen in the US gets diagnosed with cancer.’
He went on: ‘Kylie was right there by my side during all my chemo treatments, and together we are raising awareness through her products.’
Kylie ends the message saying: ‘So thank you Harry and TCA for giving me this opportunity to help give back.’
It’s not currently clear what percentage of profits Kylie will actually be donating to the cause.