Sigrid interview: 'Making pop is like a treasure hunt'

“Writing a good pop tune is difficult,” says Sigrid, the Norwegian pop star who’s just won the BBC’s Sound of 2018.

“It’s a challenge, but it’s a good one – and when you find that one brilliant hook, it’s the best feeling.”

The 21-year-old only started writing music four years ago, when her brother – who’s also a musician – invited her to play a show with him, on the condition

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