Virgin's decision to ban the Daily Mail on its trains is a PR disaster

On a train recently, I was able to see what the other people around me were reading.

We were sitting at a table, four of us, all with laptops or tablets. In the window, in the reflection, I could look at their screens. We were all on Mail Online.

Apart from my sheer nosiness, what else could be gleaned from this observation? That is an extremely alluring beast, such that people from different walks of life are attracted to it. And if I wanted an illustration of the power of digital over print here it was. None of us was

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