Why Newcastle United's losing streak threatens Mike Ashley's bid to sell Premiership club

In the glamorous world of football, Newcastle United’s game on Saturday against fellow Premier League laggard Swansea City is hardly a clash of titans.

But in the winter chill of industrial northeast England, the result could help to determine the sale price of the last heavyweight English football club yet to be snapped up by a wealthy investor from overseas.

Newcastle’s owner Mike Ashley has been negotiating with a possible buyer, said to be prepared to bid about £250m. 

Then the math got more complex. A winless streak saw the team slide down the league. Being dumped out of the world’s richest football

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