We’re stumbling through the fake news phase of the digital age. It’s increasingly difficult to separate fact from fiction, the authentic from the phoney, right from wrong. But truth matters. And that’s why we’re taking action and making clear to a generation of social influencers – those with influence over online communities – that when it comes to advertising they risk devaluing their own brand if they don’t play by the advertising rules.
It used to be difficult to create content and get it in front of the right people. Whether it was news, entertainment or advertising, it cost