From bland to brand, the launch of the Conservative manifesto is a conspicuous attempt to reposition the party around the vision its leader has for the future of the UK. Given that Theresa May’s appearances on the campaign trail have been largely flat, shifting the focus from personality to policy is perhaps timely for the Tories.
After the bold leftism of Labour’s manifesto pledges, some on the right might have anticipated an equal and opposite riposte from the Prime Minister, pegged on traditional Conservative assumptions. In some key respects that is far from the case. Most fundamentally, the libertarian, deregulatory